Bringing a New Brand to Life

Client: Turner Surety and Insurance Brokerage (TSIB)

TSIB is a surety and insurance brokerage who was looking for a brand overhaul to help distinguish them further from their parent company, Turner. Thinkdm2 was the agency tapped for the rebranding effort.

TSIB was attending a national conference in Florida, and used this as the perfect opportunity to launch the new brand strategy and visual identity to their customers, industry professionals, and media. This video helps portray TSIB as the friendly insurance company that has construction in their DNA. They are experienced; knowledgable; and client-oriented. After the conference, the video continues to be used as a corporate branding video for new and prospective clients.

MY ROLE:

• Concepting & Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)
• Project Management