Designing an audience-first hospitality experience
I led the on-site brand experience for EY’s private hospitality chalet on the iconic 16th hole at the 2025 Ryder Cup. Designed for EY’s most senior clients, the space transformed premium golf viewing into a fully immersive, audience-first environment—blending elevated hospitality, interactive moments, and intentional spatial design to deepen relationships and spark meaningful business connections.
Through cohesive environments and thoughtfully crafted touchpoints, we amplified the drama, prestige, and excitement of the competition—delivering a curated brand experience that went far beyond a traditional suite.
Designing the Experience
Visual Direction and Moodboard
The space was designed to feel open, energetic, and elevated—using scale, sightlines, and materiality to keep guests visually connected to the course while encouraging conversation and engagement.
Immersion & Scale
Large screens and open layouts to create stadium energy and immerse guests in the competition.
Bringing the Outside In
Natural textures, greens, and light blur the line between indoor hospitality and outdoor play.
Premium Hospitality
Warm woods and refined soft seating moments deliver an elevated, welcoming client experience.
Golf Connection
PuttView and course-inspired details turn golf into an interactive, shared experience.
Human Connection
Communal seating encourages organic conversation between clients and EY leadership.
Shareable Brand Moment
A branded selfie wall to transform guest interaction into a shareable brand experience.
RENDERINGS
Welcome Desk
Instagram Wall
Left Wall
Back Wall
Right Wall
From Concept to Reality
