Designing an audience-first hospitality experience
I led the on-site brand experience for EY’s private hospitality chalet on the iconic 16th hole at the 2025 Ryder Cup. Designed for EY’s most senior clients, the space transformed premium golf viewing into a fully immersive, audience-first environment—blending elevated hospitality, interactive moments, and intentional spatial design to deepen relationships and spark meaningful business connections.
Through cohesive environments and thoughtfully crafted touchpoints, we amplified the drama, prestige, and excitement of the competition—delivering a curated brand experience that went far beyond a traditional suite.
Designing the Experience
Visual Direction and Moodboard
The space was designed to feel open, energetic, and elevated—using scale, sightlines, and materiality to keep guests visually connected to the course while encouraging conversation and engagement.