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HoBOOken5k Charity Race Branding

Client: Hoboken Homeless Shelter

The HoBOOken5K race is an annual charity event directly benefiting the Hoboken Homeless Shelter. As Hoboken's largest 5K race, it attracts 1,700 runners, $30K in corporate sponsorship donations, and raises a total of $65,000 for the Shelter – helping to end homelessness permanently for 65 worthy guests of the Shelter.

I designed a brand new identity and website for the race in 2015; each year since, I volunteer my services to drive marketing and design for the event.

RETHINKING BROADBAND

Challenge: Change the way consumers and businesses think about broadband services.

An M&A firm purchased a neglected broadband company in the Midwest, with the vision to build a different kind of broadband company. While reviewing the industry landscape, one sentiment was clear—most people hated their broadband company and service. To succeed, a complete overhaul of this broadband company was needed; a new name, a brand voice that spoke to a disengaged audience, and a brand identity that reinforces a new way to think about broadband.

Microwave Product Launch

Client: Panasonic

Panasonic launched a new Cyclonic Inverter microwave featuring revolutionary technology. So what was new? Consumers who were used to cooking full meals in a traditional convection oven can now prepare those same meals in a microwave oven. The marketing challenge was to help consumers get over the stigma of microwave cooking.

I led the creative direction and copy for the campaign, including the visual look, print advertising, and point-of-sale collateral, as well as developed a microsite featuring recipes specifically crafted by The Culinary Institute of America.

Advertising

Print Advertising

Web Banner

A Window to Healthcare Data

Client: HealthVerity

HealthVerity is a start-up company offering fast and efficient ways to explore and acquire healthcare data. With their cloud-based marketplace, data buyers and sellers alike have a unique opportunity to obtain deidentified healthcare data – in a secure way.

This site is operating in stealth mode; the client chose to provide only high-level information about their platform and service. Users must request a demo to get more information; this single call-to-action is the priority this site is designed around.

MY ROLE:

• Information Architecture
• UX Interface Design 
• Project Management

Rutgers EOAS Branding

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iExpense product launch

Client: Prudential

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MY ROLE:

• Concepting & Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)
• Project Management

Are You future ready?

Client: ADP

ADP launched a “Future Ready” campaign to help their network of benefits brokers navigate the changes today’s clients are demanding. This video was an initial touchpoint in the campaign to help convince brokers they need to start reevaluating the relationship they have with their clients.

MY ROLE:

• Concepting & Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)
• Project Management

Uncovering employee happiness

Client: ADP Innovation Lab

The ADP Innovation Lab is a research facility working to uncover the workforce trends of today and tomorrow. In July 2016, they interviewed 5,000 employees to find out what matters most to them. From these survey results, the Engagement Meter was born; an interactive online tool that allows companies to identify HR paint points common to organizations similar to themselves.

This video was created to educate HR professionals on the true cost of employee happiness and to introduce the ADP Enagement Meter as a necessary tool for uncovering insights into their own workforce.

MY ROLE:

• Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)

Baby Furniture Branding

I created a logo and website for Cosi Bella, a specialty baby furniture company.

Fine Art

Water colors.

White charcoal on black paper.

myPru Marketing launch video

Client: Prudential

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MY ROLE:

• Concepting & Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)
• Project Management

Castle Black Band Posters

Client: Castle Black NYC

A collection of posters promoting a Brooklyn-based band with that tours nationally.

Social Media

Client: Lee Hecht Harrison

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Event Website

Client: Gartner

A Better Experience for Attendees

Gartner Events is the world's leading IT conference provider with over 60+ conferences, events, and summits held each year. Each event attracts tens of thousands of attendees from around the globe.

Gartner wanted to build a proof-of-concept website to A/B test the registration, usability, and impact of a new interface. The objective was to build a modern and compelling online experience to drive interest in Gartner events, captivate prospects, and drive leads via registration and attendance.

MY ROLE:

• Initial Site Audit
• Information Architecture
• UX Interface Design
• Project Management

Site Map

Select Wireframe Pages

Homepage Links to Agenda Tracks

Agenda Filters

Agenda Individual Events

The Journey Starts Here

Client: Ginnie’s House

A Safe Haven for Children

Ginnie’s House is a non-profit organization serving Sussex County, NJ. As a children’s advocacy center, they provide a safe haven for adolescents that are victims of sexual abuse. Ginnie’s House has a unique process for reporting and handling abuse claims; they coordinate with multiple agencies so the victims and their families have a single starting point to move forward from on their journey to healing.

Visit Live Website ›

MY ROLE:

• Strategy and Positioning
• Information Architecture
• Copywriting
• UX Interface Design
• Project Management