HoBOOken5k Charity Race Branding

Client: Hoboken Homeless Shelter

The HoBOOken5K race is an annual charity event directly benefiting the Hoboken Homeless Shelter. As Hoboken's largest 5K race, it attracts 1,700 runners, $30K in corporate sponsorship donations, and raises a total of $65,000 for the Shelter – helping to end homelessness permanently for 65 worthy guests of the Shelter.

I designed a brand new identity and website for the race in 2015; each year since, I volunteer my services to drive marketing and design for the event.