People Make the Difference

Campaign Launch Video for ADP

In the aughts, a new workplace trend was brewing; companies were starting to acknowledge that business success was due to more than just products, services, or a proprietary business strategy—perhaps the biggest impact came from the people who made up their workforce. With this realization, the Human Capital Management (HCM) industry was born.

Up until this point, ADP has been well-known as a payroll processing institution but saw this budding industry as an opportunity to gain market share for their overlooked HR services. To help sell their HCM solutions to enterprises around the world, a campaign strategy was built around the tagline, People Make the Difference.

This video was used to kick of the launch of the marketing campaign, as well as a top-level overview to help customers understand the concept of Human Capital Management.

MY ROLE:

• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)